After the thematic webinar on membership, throughout which the participants were given the opportunity to obtain a brief introduction of the current situation in Europe, we invite you to engage this time in another thematic webinar regarding Branding, Marketing and Communication.
After the Kick off Webinar, throughout which the participants were given the opportunity to get to know each other, we invite you to engage this time in a thematic webinar regarding Membership. In the course of this online meeting, the Lieutenant-Governors-elect will be provided with a general overview of membership in their districts.
The purpose of this Kick off Webinar is to officially set in motion the educational weekend dedicated to European Lieutenant Governors-elect. During this online meeting the participants will have the occasion to get to know in advance the agenda of the entire course, as well as their facilitators. Given the opportunity, everyone can offer a snapshot of how they look to their own districts and describe their expected challenges on the role of the Lieutenant-governor.
TARGET AUDIENCE
LANGUAGE
European Lieutenant Governors-elect.
The webinar will be held in English. Interpreting is foreseen for participants who don’t master English adequately. We urge you to request in advance an interpreter for the language of your choice.
CONDITIONS
This webinar is by invitation only. If you feel that you should be included in this event, we invite you to send an email to Kiwanis Academy expressing your motivation.
This webinar offers a comprehensive overview of communication fundamentals and branding strategies tailored for club and organizational contexts. Participants will:
Learn the basics of communication and explore its different areas
Understand the principles of corporate branding and how to apply them
Discover the role and key responsibilities of a BMC coordinator
Gain insights into how to present ourselves effectively on (social) media platforms
Learn how to create engaging and visually appealing content, including for the web
Explore the concept that “perception is reality” and receive tools and tips for building a strong image and reputation
Learn how to become a positive “influencer” toward clubs and stakeholders
Reflect on the differences between who we are, what we do, how we present ourselves—and how others actually perceive us.
Whether you’re new to communication or looking to sharpen your strategic approach, this session will provide you with the tools to build clarity, credibility, and connection.
Join us for an engaging webinar focused on club growth and development. Together, we will explore:
The importance of growth in sustaining vibrant and dynamic clubs
A deep dive into the Build–Nurture–Retain concept for long-term member engagement
Innovative club models – including diverse formats, flavors, and operational styles
Strategies for strengthening existing clubs and boosting their resilience
Practical growth tools such as MeetUps, 2for2, Open House events, and more
Common recruitment challenges, including how to navigate admission procedures effectively
Whether you’re a club leader or an engaged member, this session will provide you with actionable insights and fresh perspectives to help your club grow and thrive.